![]() One thing that hasn’t changed is that anyone can still leave a rating, regardless of whether or not they actually made a purchase. While this new system makes it easier and more convenient for shoppers to provide feedback, it means ratings may be given without context or any explanation, which is what has made many reviews so helpful to both shoppers and sellers in the past. There are almost 2,600 ratings, but just 245 reviews: Here’s an example from one of our books, Contempt by Michael Cordell. Since making the change, Amazon now refers to the star-only reviews as “ratings.” So, rather than “2,500 reviews” next to a product, you may now see something like, “2,100 customer reviews and 2,450 customer ratings.” This means that 350 customers opted not to write a review, and only left their star ratings. Now, customers can leave a simple star rating (on a scale of 1–5 stars), without any further comments. Until late 2019, shoppers on Amazon were required to write an actual review of any length with a title in order to offer their opinion on a product. Amazon Reviews Replaced by Global Ratings This change has its pros and cons for both sellers and buyers, which we’ll explain in this post, with a focus on how the update may effect authors. In the past, Amazon shoppers may remember being asked to write a review in order to rate any product on the site.īut over the past year, Amazon has shifted gears and made some changes in an effort to encourage more shoppers to express their opinions.Ĭustomers can now leave simple star-ratings without writing any comments.
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